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Fonts for editorial design.
Help & techniques

 

This term refers to layout design for magazines, brochures, annual reports, newspapers and books. The editorial design must connect creativity with editorial content and also generate interaction between the sections of your book. The best editorial design is based on two fundamental rules: a modular layout grid that will give structure to your pages and a solid typographical and hierarchical structure.

But before starting this creative process, an essential question comes to mind: How to choose fonts for editorial design? Here are some tips and techniques to choose your font families and improve your creative process.

1. Be versatile!
Direct your choice toward a versatile font family with a generous range of weights and styles. Actually, it is always more fun to “play” with several styles rather than with just a few. Three or four different styles of the same font will be correct for a brochure but not as adequate throughout the creation process for a magazine. Lean toward eight different styles that will be the ideal amount of grease you need to keep things interesting! This will also allow you to consolidate your typographic hierarchy if the work to be done is sizable. Examples of different choices are given below.

typography hierarchy layout

An ideal choice for a strong typographical hierarchy across styles of Interval Next font family

typography hierarchy layout

Another typographical hierarchy with two typefaces (Strato Pro + Interval next)

2. Font pairing with the primary editorial font
Create your own typographic  “palette” with another font family capable of showcasing the style you want to evoke (elegance, energy, lightness, etc.). The creative process is intuitive in nature. You can make combinations such as a serif font with a sans serif or sans serif with a slab serif… in short, there are lots of options are available to contrast and organize your layouts.

 

font pairing

Sans serif + Serif

font pairing

Metronic Slab Narrow (Slab serif)  + Kyrial Sans Pro (Sans serif)

3. Make a visual out of your headlines
Do not be afraid to “play” with the letters, sizes, spaces to transform your headlines into a real visual! However, do not distort the sense of the letter with too artificial of narrowing that will destroy the font’s natural contrasts.

 

4. Go for “real” italics
And yes, the italics are important! Professional fonts contain “real” italics with different designs of the normal style (as in a, e, for example). These italics embellish references, quotes, and transcripts of interviews with the italics manuscript effect.

 

true-italics

 

Differences between regular and italic style of  Strato Pro and Metronic Slab Narrow font family

 

5. Multilingual is always better!
Choose a font family that covers the main languages in order to anticipate problems related to the different languages. Indeed, the editorial content may include literal foreign translations or even many special characters, such as symbols, units, etc. You will also have the choice of different quotes (French, German or English quotes) to optimize your content, depending on the language.

guillemet

Some quotation marks with corresponding countries

 

6. OpenType
OpenType will allow you to optimize the editorial content of your pages with features such as case sensitivity, oldstyle figures, tabular figures, and ordinals, not to mention the additional stylistic sets that will support you in your creative process.opentype-functions

Some OpenType features of Chronica Pro and Strato Pro font family

 

7. Play with spaces
Don’t be afraid to play with spaces in your layouts and how to bring out the main titles of the articles. This will give breaths of fresh air and breathing room to your sections before the reader begins the text of the articles.

We hope you found this article interesting and that it will give you pause for thought when choosing your fonts for eidtorial design in the future.