There are certain design projects that use our Sofia Pro typeface which we hold dear, particularly because of the profound impact their identity can have on American society. One such project is the logo created by Gregory Fisk for the organization America Indivisible. This visual creation, beyond its typographic beauty, carries an essential message: one of unity and diversity, fundamental values that resonate deeply in today’s United States.
Gregory Fisk describes this project as one of his favorites, and it’s easy to see why. America Indivisible’s mission is to bring Americans closer to their Muslim, Arab, Sikh, and South American neighbors, with a vision of equality and inclusion. In a time of rising hate crimes and discrimination, this logo stands as a symbol of unity and resistance against division. Fisk expressed his honor in being part of such an important cause: “I can’t say how honored I am to create for such an important mission. We are America… all of us!” The Sofia Pro typeface reinforces this sense of unity. Its geometric structure, understated elegance, and clear visual presence contribute to an identity that inspires trust and modernity. The decision to use all-uppercase lettering with generous spacing between the letters adds emphasis to the coalition’s name, further strengthening the impact of its message. The well-spaced, balanced letters reflect the idea of open dialogue between diverse communities.
Fisk spent the week refining and pushing the America Indivisible visual identity, showing that design is a continuous process, much like the evolving diversity within American society. By choosing Sofia Pro, he created a timeless logo that aligns with the values of America Indivisible, highlighting how typography can visually support a project committed to unity and diversity.
Sources and images : Gregory Fisk – All rights reserved
